2019 한양대 x 해외 대학 연합 글로벌 기업가 정신 프로그램 신청 안내

  • 작성일

    2019.06.18
  • 조회수

    62

첨부파일

     

    ▣ 세부 내용

     - 스타트업 트렌드 강의

     - 미국 대학 스타트업 지원 현황 리서치

     - 글로벌 스타트업 피치 경진대회

     - 전과정 수료 학생에게 수료증 수여

     

    ▣ 교육 내용

    - Business Model
    ○Who is your customer and who will pay you the money?
    ○What is the value proposition?
    ○How much money do you need to start your business?

     

    - Design Thinking
    ○The definition of Design Thinking
    ○How to collect feedbacks by interviews and syntehsize problem to resolve?
    ○Team work to make your preliminary prototype

     

    - Leadership and Communications
    ○Examples to demonstrate the importance of effective communications; 
    ○How to improve your leadership skills in a daily environment?
    ○How to effectively communicate?

     

    - Business Canvas
    ○The introduction of business canvas;
    ○Understand all necessary modules that need to be considered in a well-rounded business plan;
    ○Group presentation-the elevator ptich

     

    - Marketing Plan
    ○How to define your customer segmentation and make an effective plan to attain your customers?
    ○What is 4P and 5C?
    ○Case study-Kyx, learn how to implement your marketing plan

     

    - Business Pitch
    ○How to organize your plan to pitch in front of investors?
    ○Case Study-Airbnb, how did Airbnb raise money at first beginning?